Week 1: Let's talk about transparency!

After exploring the concept of transparency, we decided to shift our focus to the reflection of emotions. Over the past week, we engaged in discussions with experts and conducted a team survey to pinpoint our target audience.

Initially, we considered addressing the elderly population, but we realized there's already extensive attention on this demographic. To maximize the impact of our project, we sought a niche area that hasn't received redundant attention.

Further investigation and conversations with psychologists revealed that individuals who've experienced severe physical injuries undergo complex internal struggles, making it challenging for them to convey those emotions to their surroundings. Together, we recognized the interest in exploring the younger demographic within this population (ages 15-35) and assisting in the emotional reflection between them, their families, and their immediate environment.

Moreover, this topic remains relevant due to the ongoing effects of the war that has impacted us. In this context, the younger generation is grappling with and navigating through emotionally challenging experiences. Numerous families are contending with profound losses. Additionally, this demographic possesses a greater understanding of technology, potentially making them more effective in utilizing new products as part of our project in the future.

Task 1 - Defining target audience and problems:

Our target audience is young people aged 18-35, characterized by difficulty in reflecting feelings and dealing with traumas, loss, loneliness, and adapting to difficult situations.

Dana with us from the reserve duty and Itay's poor connect :(

The problems we've identified include difficulty adapting to a new status in life, transitioning from a normal state to a new emotional/physical state.

The second problem involves a lack of social awareness of the effects of not reflecting emotions, leading to a decrease in the quality of life and a negative impact on mental and physical health.

The third problem is a gap in the reflection of feelings between the young individuals and their immediate environment, resulting in a lack of understanding and helplessness on the part of the surrounding environment due to a lack of understanding of the young individual.